Idea Development

This week I met up with my Dad for lunch and quick catch up and it didn’t take too long for the conversation to turn towards my personal honours project. We talked briefly about the market in Asia, particularly Japan where almost half of the tweed produced ends up. The love of tweed in Japan comes not only from the high quality but the intricacies involved in the making of it. With a lot of fake products going around in China, many people need reassurance that their product is the genuine article and it is not too uncommon to see customers wanting to trace the weave back to the weaver.

I had an idea that the object I create will highlight the quality of the tweed rather than the tweed highlighting the quality of the product. It should draw attention to the story of that particular weave: where it was made, how it was made, and who made it. Dad was interested in the idea and suggested you could do this digitally using a smartphone. I agree but I really want to stay away from QR codes. Fortunately, my Dad said he’d seen an ad on a BA flight where you could scan a small image of a bird and it took you to a website. I’m not sure how this works but its worth looking into: maybe I could create a way for someone to scan the Harris Tweed orb logo to get information on the weave.

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