Yves Behar

Who inspires you? David Beckham? Cheryl Cole? Your mum? Well that’s what we were asked to think about by the tutors. Which designer inspires us and influences our ideas?
Of course the usual suspects came up… Dieter Rams. Jonathan Ives. Peter Starck. You know the type. As inspirational as these people are I decided to go from someone a bit different. A bit of an unsung hero.

You might be familiar with some of his work. He’s big on environmental design though and is a self proclaimed naturalist (not to be mistaken with naturist!). He’s designed eco-friendly underwear made entirely from non-GMO cotton. He’s the man behind the worlds fastest electric motorcycle and he came up with those cheeky little Puma bags their shoes come in.

A couple of his more famous designs include several Jawbone products…

And the Jimmy Jane line…


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