Apple Torch

Here we had a fun little pressure project in which we each took a well known brand, drawn from a hat and designed a torch for that company in a week. The variety of brands was vast; from Land Rover and Rolex to Alessi and Ann Summers! Admittedly, I got an easy one…

We each submitted a mood board observing the qualities of our brand and a sketchbook of 30 ideas. This was my end product…

The design, as you may have already guessed, is inspired by the iPod. I think its a nice, sleek looking torch and fits into the Apple brand. Extremely lightweight and compact the user can take it anywhere!

Let me know what you think!

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