This assignment was another from Design Studies. We were told, in groups, to help create a brand for the Farmer’s Market to encourage people to buy local produce, instead of processed supermarket food. We visited a local farm to see where our food comes from and what the people behind it all do to bring it all to our dinner plates.
Our main focus in our branding was to try and establish a connection between the public and their community to hopefully encourage them to do something to help the community and help themselves. We came up with all kinds of free merchandise (because we all love freebies!). It worked for Dominoes!